Gamanza Unveils Integration of Gamanza Engage with Optimove’s AI-Driven CRM Platform
Gamanza Engage, the Player Engagement unit of Gamanza Group AG is pleased to announce the integration of its advanced loyalty and gamification suite with Optimove’s AI-Driven CRM Platform. The integration introduces AI-Orchestrated Gamification and many new player engagement and personalization capabilities for iGaming and Sports Betting operators.
- Use Gamification attributes when building CRM segments, such as current rank, number of XP points, missions active, reward shop purchases etc.’
- Use Gamification events as triggers for marketing communications, such as level-up, item purchased, missions completed etc.
- Target specific audiences with specially created and invite-only missions and tournaments (eg. VIPs)
Pini Yakuel, CEO of Optimove, remarked, “This partnership is the first to deliver a best-of-breed approach for powerful personalized gamification experiences. iGaming and Sports Betting operators now have more than just gamification; they now have AI-orchestrated gamification as part of the entire player journey and experience. iGaming and Sports Betting operators will be able to keep their players engaged at levels that, until now, were not possible. AI-orchestrated gamified engagements are the future of how marketers build strong relationships with both current and new players.”
Robert Civill, CCO of Gamanza, stated, “Optimove has defined the standards for CRM and automated Marketing in iGaming, and our objective at Gamanza Engage is to become the industry’s reference for casino & sportsbook gamification, so we’re delighted to advance our progress with this partnership.”
He also added: “This unity of player communication and gamification is a major advancement in the overall player experience and adds a new layer of personalization. Our innovative gamification features are designed to engage the whole player base and we’ve helped some of our customers increase the active monthly base by 30%, which can be unlocked by more operators via the integration with Optimove.
Furthermore, with Gamanza Engage’s “Boosters” mechanic, we’re introducing a new marketing tool for operators that provides an alternative to traditional bonuses, without the cost and risk!”.
Gamanza Engage allows operators to customize and tailor their gamification strategies to appeal to a wide range of player profiles. The collaboration with Optimove represents a significant step forward in the iGaming industry, providing operators with the tools they need to combat the 3 biggest pain points: cost of acquisition, standing out from the crowd, and player loyalty / churn rates.
About Optimove
Optimove is the first Customer-Led Marketing Platform and the #1 CRM Marketing Solution used by iGaming and sports betting operators. Its solutions ensure that marketing always starts with the customer (player) instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
Optimove’s CRM Marketing Solution provides iGaming and Sports Betting operators with the ability to deploy personalized iGaming Experiences across channels, unified player data, AI-led multichannel orchestration, and statistically credible incrementality measurement for every promotion, campaign, and journey. For more information, visit Optimove.
About Gamanza Engage
Gamanza Engage is a business unit within Gamanza Group AG, an ISO 27001 certified iGaming technology provider. Gamanza Engage provides an innovative suite of loyalty and gamification features that can be configured by Operators and applied across all product verticals. This includes ranks & levels, branded currency, reward shops, missions, and tournaments and mini games, as well as a range of new incentives and marketing tools that provide an alternative to traditional bonuses.