Gamanza Engage forges new partnership with sweepstakes platform Sweepium

Swiss technology provider, Gamanza has signed a new partnership deal with innovative social/sweepstakes platform, Sweepium. This collaboration will see the integration of the Gamanza Engage player engagement suite, into Sweepium’s platform.

Operating as an autonomous business unit within Gamanza Group AG, Gamanza Engage offers a highly advanced system of loyalty and gamification features, as well as a real-time Customer Relationship Management (CRM) solution tailored for the online gaming industry.

This strategic integration empowers sweepstakes casino operators using Sweepium’s cutting-edge platform to enhance player experiences with interactive missions and tournaments. Furthermore, the system introduces a comprehensive loyalty program with customisable ranks and levels and a branded virtual currency. Players can utilize this currency to purchase a range of physical and digital items at the brand’s exclusive reward shop, creating more dynamic player journeys.

Robert Civill, Chief Commercial Officer of Gamanza stated, “We’re really excited about this partnership because gamification absolutely lends itself to the sweepstakes casino environment. Our system adds an extra layer of entertainment, giving players the opportunity to compete against each other and enjoy a highly interactive online casino experience.”

Chief Business Development Officer of Sweepium, Daniel Mitton added, “We celebrate the union of innovation and entertainment with our new agreement, where gamification software meets gaming platform prowess for our rapid Sweepstakes expansion. Together, we’re not just leveling up the gameplay; we’re revolutionizing the player experience. As we embark on this journey we will be looking to redefine fun and engagement, setting new standards for immersive gaming adventures within the social/sweepstakes space.”